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2. Questionnaire construction - Wikipedia

   en.wikipedia.org/wiki/Questionnaire_construction

   Survey participants can choose to remain anonymous, though risk being tracked through cookies, unique links and other technology. It is not labour-intensive. Questions can be more detailed, as opposed to the limits of paper or telephones. [25] This method works well if the survey contains several branching questions.

3. SERVQUAL - Wikipedia

   en.wikipedia.org/wiki/SERVQUAL

   When customer expectations are greater than their perceptions of received delivery, service quality is deemed low. When perceptions exceed expectations then service quality is high. The model of service quality identifies five gaps that may cause customers to experience poor service quality.

4. Questionnaire - Wikipedia

   en.wikipedia.org/wiki/Questionnaire

   Transition questions are used to make different areas flow well together. Skips include questions similar to "If yes, then answer question 3. If no, then continue to question 5." Difficult questions are towards the end because the respondent is in "response mode." Also, when completing an online questionnaire, the progress bars lets the ...

5. Survey data collection - Wikipedia

   en.wikipedia.org/wiki/Survey_data_collection

   With the application of probability sampling in the 1930s, surveys became a standard tool for empirical research in social sciences, marketing, and official statistics. [1] The methods involved in survey data collection are any of a number of ways in which data can be collected for a statistical survey. These are methods that are used to ...

6. Customer satisfaction research - Wikipedia

   en.wikipedia.org/wiki/Customer_satisfaction_research

   Many customer satisfaction studies are intentionally or unintentionally only descriptive in nature because they give a snapshot in time of customer attitudes. If the study instrument is administered to groups of customers periodically, then a descriptive picture of customer satisfaction through time can be developed ("tracking" or cohort study ...

7. Customer satisfaction - Wikipedia

   en.wikipedia.org/wiki/Customer_satisfaction

   For B2B customer satisfaction surveys, where there is a small customer base, a high response rate to the survey is desirable. [34] The American Customer Satisfaction Index (2012) found that response rates for paper-based surveys were around 10% and the response rates for e-surveys (web, wap and e-mail) were averaging between 5% and 15% - which ...

8. American Customer Satisfaction Index - Wikipedia

   en.wikipedia.org/wiki/American_Customer...

   Respondents are screened to ensure inclusion of actual customers of a wide range of business-to-consumer products and services, including durable goods, services, non-durable goods, local government services, federal government services, and so forth. Customer satisfaction (ACSI) scores are released monthly throughout each calendar year.

9. Survey methodology - Wikipedia

   en.wikipedia.org/wiki/Survey_methodology

   Survey methodology is "the study of survey methods". [1] As a field of applied statistics concentrating on human-research surveys, survey methodology studies the sampling of individual units from a population and associated techniques of survey data collection, such as questionnaire construction and methods for improving the number and accuracy of responses to surveys.