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When close substitutes are available, customers can easily and quickly forgo buying a company's product by finding other alternatives. This can weaken a company's power which threatens long-term profitability. The risk of substitution can be considered high when: [21] Customers have slight switching costs between two available substitutes.
Umbrella branding (also known as family branding) is a marketing practice involving the use of a single brand name for the sale of two or more related products. [1] [2] Umbrella branding is mainly used by companies with a positive brand equity (value of a brand in a certain marketplace). [3]
Hence, it depends on customers' perception of the extent of product differentiation. Even until 1999, the consequences of these concepts were not well understood. In fact, Miller (1986) proposed marketing and innovation as two differentiation strategies, which was supported by some scholars like Lee and Miller (1999). Mintzberg (1988) proposed ...
The company develops bio-based alternatives to petroleum-based products using a combination of biotechnology and classical chemistry. Gevo uses the GREET model from Argonne National Laboratory as a basis for its measure of sustainability, [ 2 ] with the goal of producing high-protein animal feed, corn-oil products, and energy-dense liquid ...
Sour cream is another milk substitute similar to yogurt, and it even has the added benefit of tenderizing baked goods (like cake, muffins or quick breads). Keep in mind, though, that it will add a ...
1. Maple syrup. Type: Natural sweetener. Potential benefits: Maple syrup is high in antioxidants and rich in minerals, including calcium, potassium, iron, zinc, and manganese.However, like other ...
Meat substitutes represent around 11% of the world's meat and substitutes market in 2020. As shown in the graph, this market share is different from region to region. [48] From 2013 to 2021, the world average price of meat substitutes fell continuously, by an overall 33%. The only exception was a 0.3% increase in 2020, compared to 2019.
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