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Notable items of IKEA furniture include the Poäng armchair, the Billy bookcase and the Klippan sofa, all of which have sold by the tens of millions since the late 1970s and early 1980s. [87] [88] The IKEA and LEGO brands teamed up to create a range of simple storage solutions for children and adults. [89]
The separate components are packed for sale in cartons which also contain assembly instructions and sometimes hardware. The furniture is generally simple to assemble with basic tools such as hex keys, which are also sometimes included. Ready-to-assemble furniture is popular with consumers who wish to save money by assembling the product themselves.
IKEA opened first store in India with 37,000 m 2 (400,000 sq ft) in Hyderabad on 9 August 2018. [106] IKEA opened its second store in Navi Mumbai on 18 December 2020, [107] and its third outlet and first smaller format "city-store" in Worli, Mumbai on 9 December 2021. [108] IKEA plans to have 30 stores by 2028.
Rooms To Go was founded in 1990 by Jeffrey and Morty Seaman after selling Seaman's Furniture.They opened the first Rooms To Go in Orlando, Florida on September 7, 1990. . Rooms To Go's founding concept was the sale of whole room packages, using the slogan: "Buy the piece, save a li
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The IKEA Catalogue (US spelling: IKEA Catalog; Swedish: Ikea-katalogen) was a catalogue published annually by the Swedish home furnishing retailer IKEA. First published in Swedish in 1951, [ 1 ] the catalogue was considered to be the main marketing tool of the company and, as of 2004, consumed 70% of its annual marketing budget. [ 2 ]
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