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The Nike Sport Research Lab is a research and development institute located in Beaverton in the U.S. state of Oregon. Opened in 1980, the lab is owned by American apparel and footwear maker Nike. [1] Commercials for the facility have featured famous NBA and PGA athletes talking positively about the products and the research behind them.
The 60-second ad was Nike’s first Super Bowl commercial since 1998, so it’s a really big deal that the iconic brand chose to end its nearly 30-year Super Bowl hiatus highlighting women in ...
Breaking2 was a project by Nike to break the two-hour barrier for the marathon. Nike announced the project in November 2016 and organized a team of three elite runners who trained for a private race. The event was held on the Formula One race track Autodromo Nazionale di Monza in Italy on May 6, 2017. [1] [2] [3] [4]
As the brand celebrates its 50th anniversary, a look at how Nike cemented its legacy on and off the court and field, with TV and film key to generations of fans.
Nike released a new advertisement featuring an all-female cast of athletes for the "Just Do It" campaign, and it's as brilliant as one would imagine.
"Bo Knows" was an advertising campaign for Nike cross-training shoes that ran in 1989 and 1990 and featured professional baseball and American football player Bo Jackson. It was also used as an advertising campaign for EA Sports' Madden NFL 22. Jackson was the first athlete in the modern era to play professional baseball and football in the ...
A single image of one of Nike’s American track & field uniforms, modeled on mannequins, set off a wave of online criticism that the company and its athletes are now working to contain.
The Nike Elite Youth Basketball League, [1] [2] also known as Nike EYBL, or simply EYBL, is a basketball circuit for teams of players aged 17 and under. The circuit was founded in 2010 [3] and is composed of AAU travel teams. [4] Both boys and girls play in the EYBL in their respective categories.