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Mexx has grown into an international brand in women's, men's and children's clothing with stores in more than 50 countries. With a production of 40 million pieces, Mexx was one of the top thirty largest brands in Europe in 2010. Since the second quarter of 2008, however, Mexx has been facing declining sales and has had to close the stores.
Desigual's clothing is mainly manufactured in Asia (73% of production), primarily in countries such as China and India. [42] Some is also manufactured in Europe and the Middle East (27% of production). In 2020 the company made public the list of garment factories actively working for it around the world (Tier 1 suppliers). [43]
No matter what hits the runway in New York, Paris, Los Angeles or Milan, a designer piece of clothing with a hefty price tag doesn't automatically make it worth your money. Name brand recognition ...
Inditex created Lefties in 1993; the name is taken from the term leftovers and it was created to sell old Zara clothing. [21] In 1995, Inditex purchased the remaining Massimo Dutti shares and began expanding the brand to include a women's line. [22] In 1998, Inditex launched the Bershka brand that was aimed at urban hip fashion. [23]
The stylish 1996–1997 'Orient Express Tagged' brand was the first of numerous new brands, most of which were in women's and children's clothes. [1] The 'Orient Express Tagged' brand [ 1 ] was revived in 2007 as the year long 'Orient Express Platform 10' brand [ 1 ] and was part of the inspiration behind the 'Portfolio' brand. [ 1 ]
It is part of the Spanish Inditex group (which also owns brands such as Zara, Massimo Dutti, Pull&Bear, Oysho, Uterqüe, Stradivarius and Zara Home). [2] The company was created in April 1998 as a new store and 'fast-fashion' concept, aimed at a young target market. As of January 2022, Bershka has over 852 stores in 74 countries.
The company was said to be targeting a bigger stake in the European fashion market. [29] "For us, the launch of our platform in the three countries is a major step toward being the starting point for Fashion in Europe and opening up the Zalando universe to even more customers", Lisa Miczaika, Zalando's vice president for Central Europe said.
Given this number, it isn’t a surprise that brands are starting to get into the market. The number of retailers with branded resale shops more than quadrupled from 36 in 2021 to 165 in 2023 ...