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The cards were available through Upper Deck Certified Diamond Dealers. A collector had to redeem five wrappers of 2008/2009 Upper Deck hockey cards at a participating hobby store and receive an exclusive Upper Deck Biography of a Season card. [34] One new card was available every week throughout the NHL season. The first four cards were:
The only other PSA GM-MT 10 had previously set the record for the most expensive hockey card, having sold for $1,290,000 just 5 months prior. [22] [23] [24] 7 $2,400,000 $2,400,000 LeBron James: 2003-2004 Upper Deck Exquisite Collection Rookie Patch Autographs #78 Serial numbered #23/23 BGS NM-MT+ 8.5 October 24, 2021 Goldin Auctions 8 $2,252,854
Competitor Upper Deck won the Fleer name, as well as their die cast toy business, at a price of $6.1 million. Just one year earlier, Upper Deck tendered an offer of $25 million, which was rejected by Fleer based on the hope that the sports card market would turn in a direction more favorable to their licenses and target collector demographic.
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Card 100 showed Mike Powell at the 1991 World Athletics Championships in Tokyo. Cards 1-43 were classified as "Facts and Feats", while cards 44-84 are "Natural & Human World", and cards 85-100 are "Sports & Games". [12] After disappearing in the 1960s, the Parkhurst hockey card brand was resurrected in 1991 by Brian H. Price and licensed to Pro ...