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Make Up For Ever was founded in 1984 by make-up artist Dany Sanz. It provides cosmetics to many people, including professional make-up artists. LVMH acquired the brand in 1999 to expand its make-up services and developed the services to appeal to its customer base. In 2004, Nicolas Cordier was named CEO and formed a manager/creator team with Sanz.
Foundation is a liquid, cream, or powder makeup applied to the face and neck to create an even, uniform color to the complexion, cover flaws and, sometimes, to change the natural skin tone. Some foundations also function as a moisturizer , sunscreen , astringent or base layer for more complex cosmetics .
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In 1983, Ultima II hired a 21-year-old Kevyn Aucoin to produce a new line of make-up products - The New Nakeds, making Kevyn the youngest ever Creative Director for a major cosmetics company. The New Nakeds collection was notable because it was the first time a major cosmetics company launched a collection with shades that were suitable for all ...
From fresh haircut ideas to bold makeup looks, here are the beauty trends the experts are predicting for 2025 ... 2024 was undeniably a year of natural beauty looks, from lived-in hair colors to ...
Gracie Abrams’s makeup artist Emily Cheng applied Hourglass Cosmetics 1.5MM Mechanical Gel Eye Liner in L.A. in February. ... Ever since it was named Pantone’s 2025 color of the year, ...
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