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2. Fish! Philosophy - Wikipedia

   en.wikipedia.org/wiki/Fish!_Philosophy

   logo used by ChartHouse Learning. The Fish! Philosophy (styled FISH! Philosophy ), modeled after the Pike Place Fish Market, is a business technique that is aimed at creating happy individuals in the workplace. John Christensen created this philosophy in 1998 to improve organizational culture. The central four ideas are: "play", "be there ...

3. Paul Rand - Wikipedia

   en.wikipedia.org/wiki/Paul_Rand

   Paul Rand (born Peretz Rosenbaum; August 15, 1914 – November 26, 1996) was an American art director and graphic designer. He was best known for his corporate logo designs, including the logos for IBM, UPS, Enron, Morningstar, Inc., Westinghouse, ABC, and NeXT. He was one of the first American commercial artists to embrace and practice the ...

4. Corporate identity - Wikipedia

   en.wikipedia.org/wiki/Corporate_identity

   Corporate identity is the set of multi-sensory elements that marketers employ to communicate a visual statement about the brand to consumers. [ 2] These multi-sensory elements include but are not limited to company name, logo, slogan, buildings, décor, uniforms, company colors and in some cases, even the physical appearance of customer-facing ...

5. Business Model Canvas - Wikipedia

   en.wikipedia.org/wiki/Business_Model_Canvas

   The Business Model Canvas is a strategic management template used for developing new business models and documenting existing ones. [2] [3] It offers a visual chart with elements describing a firm's or product's value proposition, [4] infrastructure, customers, and finances, [1] assisting businesses to align their activities by illustrating potential trade-offs.

6. Debbie Millman - Wikipedia

   en.wikipedia.org/wiki/Debbie_Millman

   Debbie Millman. Debbie Millman (born 1961) is an American writer, educator, artist, curator, and designer who is best known as the host of the podcast Design Matters. [ 1] She is the President Emeritus of the American Institute of Graphic Arts (AIGA) and chair. [ 2] She co-founded the Masters in Branding Program at the School of Visual Arts in ...

7. Mood board - Wikipedia

   en.wikipedia.org/wiki/Mood_board

   Mood board of technical design drawings, colour references and fabric samples. A mood board is a type of visual presentation or ' collage ' consisting of images, text, and samples of objects in a composition. It can be based on a set topic or can be any material chosen at random. A mood board can be used to convey a general idea or feeling ...