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While most paper towels were being marketed promoting their strength or softness, P&G found consumers primarily preferred absorbency. With this new idea for marketing, Bounty replaced Charmin towels in 1965, and introduced a new 2-ply towel which was thicker, softer, and more absorbent than anything else on the market.
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Scott Paper was founded in 1879 in Philadelphia by brothers E. Irvin Scott and Clarence Scott, and is often credited as being the first to market toilet paper sold on a roll. They began marketing paper towels in 1907, and paper tissues in the 1930s. [3] In 1927, Scott purchased a Nova Scotian pulp mill, and thus began a long series of acquisitions.
The growth in commercial use of paper towels can be attributed to the migration from folded towels (in public bathrooms, for example) to roll towel dispensers, which reduces the amount of paper towels used by each patron. [12] Within the forest products industry, paper towels are a major part of the "tissue market", second only to toilet paper ...
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