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Cutco is a brand of cutlery and kitchen accessories directly marketed to customers through in-home demonstrations by independent sales representatives who are mostly college students. [4] [5] More than 100 kitchen cutlery products are sold under the Cutco name, as well as a variety of kitchen utensils, cookware, sporting, and outdoor knives.
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Vector Marketing Corporation was founded in 1981 by Don Freda in Glenolden, Pennsylvania, as an independent seller of Cutco Cutlery products manufactured by the Alcas Corporation. [ 1 ] [ 2 ] It quickly became one of the top sellers of Cutco products, and in 1985, it was acquired by Alcas, which was struggling with sales following its split ...
The company, alongside Alcoa, founded the Cutco brand of cutlery in 1949 under the company name Alcas (its name being an amalgamation of Alcoa and Case); Alcoa would purchase Case's stake in the company in 1972, and Alcas' management bought the company from Alcoa in 1982, and is now simply known as the Cutco Corporation. [4]
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