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Fisher-Price, Inc. is an American company that produces educational toys for infants, toddlers and preschoolers, headquartered in East Aurora, New York. It was founded in 1930 during the Great Depression by Herman Fisher, Irving Price, Helen Schelle and Margaret Evans Price. Fisher-Price has been a wholly owned subsidiary of Mattel since 1993.
Adventure People was a toy series introduced by Fisher-Price in 1975. [1] The line lasted through 1985 and was targeted towards 4-9 year olds. [ 2 ] [ 3 ] Although they served as an alternative to G.I. Joe and other, similarly themed action figures , they utilized the 3.75 inch size which was made famous by Kenner's Star Wars line.
At the time of its introduction at the 1998 Toy Fair, [2] the Imaginext System included only two themed worlds: medieval and city venues. The original medieval line attempted to capture the action of battle with its fortresses, dungeons, knights, wizards, and dragons and featured the Battle Castle play set as well as several knight and wizard action figures sold separately. [3]
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The Fisher Price Little People logo used beginning in mid-2007. From left to right: Eddie, Sonya Lee, Michael. Little People is a toy brand for children ages 6–36 months and to ages 3 and up, originally produced by Fisher-Price, Inc. in the 1960s as the Play Family People. The current product line consists of playsets, mini-sets and ...
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Other subsidiaries included First Byte, Maverick Software, Fas-Track and Educational Resources [3] as well as Gryphon Software. [ 1 ] Davidson & Associates was known chiefly for their Blaster series of educational games, including Math Blaster as well as their licensed games based on the products of Fisher-Price .
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