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The Nike Swoosh logo, which is featured on every NBA team's jersey. Beginning with the 2017–18 NBA season, Nike Inc. became the uniform and apparel maker for the National Basketball Association (NBA). The Nike swoosh appeared on the front right shoulder of player uniforms for the first time in league history.
The Lakers white jersey became the team's "Association" jersey (named as such because every NBA team has a white jersey), the gold became the "Icon" jersey, and the purple became the "Statement" jersey that each team has. [2] In addition, Nike has a "City" uniform that pays tribute to each team's local culture and heritage.
For the Christmas Day games of 2013, the NBA and its apparel partner Adidas introduced a newly designed sleeved jersey with large team and NBA logos on the front. [7] Marketers for the new uniforms realized that fans were unwilling to wear sleeveless jerseys in their day-to-day life and hoped the new sleeved jerseys would be more popular for ...
In March 2022, the Ateneo Blue Eagles, whose jerseys were supplied by Nike since 2002, replaced the Nike "swoosh" logo with the Jumpman logo for its jerseys in the university's basketball program beginning in the 84th season of the UAAP, becoming the first collegiate team outside of North America to bear the Jumpman logo. [27]
In June 2015, Nike signed an 8-year deal with the NBA to become the official uniform supplier for the league, beginning with the 2017–18 season. [197] The brand took over for Adidas, who provided the uniforms for the league since 2006. [197] Unlike previous deals, Nike's logo appear on NBA jerseys – a first for the league. [197]
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