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By 1994, Scroggins's ornament collection numbered 250,000 pieces. [12] Scroggins was the author of a number of books about Christmas ornament collecting, values and history. She focused her writing on ornaments from Hallmark Cards because they were the most popular at the time. [13] In 1973, Hallmark Cards started manufacturing Christmas ornaments.
Now part of the Bradford Group, it was founded in 1973 as The Bradford Gallery of Collector's Plates by J. Roderick MacArthur. [1] The company created its first live price quotation market in 1983, [ 2 ] but increasingly turned to creating new lines of collectibles (rather than just facilitating exchanges between collectors).
One noted Christmas ornament authority was Clara Johnson Scroggins who wrote extensively about Keepsake Ornaments and had one of the largest private collections of Christmas ornaments. [14] In 1980, Hallmark Cards acquired Valentine & Sons of Dundee, Scotland, one of the world's oldest publishers of picture postcards. [15]
One noted Christmas ornament authority is Clara Johnson Scroggins who has written extensively on the topic and has one of the largest private collections of Christmas ornaments. [11] In 1996, the ornament industry generated $2.4 billion in total annual sales, an increase of 25% over the previous year.
The fact that Shiny Brite ornaments were an American-made product was stressed as a selling point during World War II. Dating of the ornaments is often facilitated by studying the hook. The first Shiny Brite ornaments had the traditional metal cap and loop, with the hook attached to the loop, from which the ornament was hung from the tree.
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