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The source–message–channel–receiver model is a linear transmission model of communication. It is also referred to as the sender–message–channel–receiver model, the SMCR model, and Berlo's model. It was first published by David Berlo in his 1960 book The Process of Communication.
Frequency-division multiple access (FDMA) is a channel access method used in some multiple-access protocols. FDMA allows multiple users to send data through a single communication channel, such as a coaxial cable or microwave beam, by dividing the bandwidth of the channel into separate non-overlapping frequency sub-channels and allocating each sub-channel to a separate user.
The channel is the sensory route on which the signal travels. For example, expressing one's thoughts in a speech encodes them as sounds, which are transmitted using air as a channel. Decoding is the reverse process of encoding: it happens when the signal is translated back into a message. [16] [17] [18]
Channels like mobile devices, the mobile web, mobile apps, contextual help, augmented reality, virtual reality, and chatbots are used in addition to traditional physical and human interaction channels. This creates a complex matrix of possible ways an individual can engage an organization and its offerings or complete a task.
A contention-based protocol (CBP) is a communications protocol for operating wireless telecommunication equipment that allows many users to use the same radio channel without pre-coordination. The "listen before talk" operating procedure in IEEE 802.11 is the most well known contention-based protocol.
Many different types of transmission media are used as communications channel. In many cases, communication is in the form of electromagnetic waves. With guided transmission media, the waves are guided along a physical path; examples of guided media include phone lines, twisted pair cables, coaxial cables, and optical fibers.
The first use of channel I/O was with the IBM 709 [2] vacuum tube mainframe in 1957, whose Model 766 Data Synchronizer was the first channel controller. The 709's transistorized successor, the IBM 7090, [3] had two to eight 6-bit channels (the 7607) and a channel multiplexor (the 7606) which could control up to eight channels.
The producer can simultaneously reach the consumer through a direct market, such as a website, or sell to another company or retailer that will reach the consumer through another channel, i.e., a store. An example of this type of channel would be franchising. [4] The role of marketing channels in marketing strategies Links producers to buyers.