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Two types of cognitive responses exist: direct and indirect. Direct responses are relevant to the material being presented and can increase persuasion. For example, when presented with the fact, “ 9 out of 10 college students drink alcohol”, and your cognitive response is, “ Yeah, I would say most of the people at my school are drinkers ...
Direct communication clear states what their intentions or instructions are, while indirect communication relies on different forms of communication to relay their meaning or intentions. Direct communication strategies: using imperatives, statement of prohibition, instructions, statement of permission/preference, or suggestions.
High-context cultures often exhibit less-direct verbal and nonverbal communication, utilizing small communication gestures and reading more meaning into these less-direct messages. [4] Low-context cultures do the opposite; direct verbal communication is needed to properly understand a message being communicated and relies heavily on explicit ...
Theory can be seen as a way to map the world and make it navigable; communication theory gives us tools to answer empirical, conceptual, or practical communication questions. [1] Communication is defined in both commonsense and specialized ways. Communication theory emphasizes its symbolic and social process aspects as seen from two ...
These leaders tend to influence others to change their attitudes and behaviors. The two-step theory refined the ability to predict how media messages influence audience behavior and explains why certain media campaigns do not alter audiences' attitudes. This hypothesis provided a basis for the two-step flow theory of mass communication. [9]
Meta-communication is a secondary communication (including indirect cues) about how a piece of information is meant to be interpreted. It is based on the idea that the same message accompanied by different meta-communication can mean something entirely different, including its opposite, as in irony . [ 1 ]
Message design logic is a communication theory that makes the claim that individuals possess implicit theories of communication within themselves, called message design logics. [1] Referred to as a “theory of theories,” Message Design Logic offers three different fundamental premises in reasoning about communication . [ 2 ]
Representative theories: Two-step flow of communication: Discusses the indirect effects of media, stating that people are affected by media through the interpersonal influence of opinion leaders. Opinion leaders are more likely to pay attention to mass media messages and pass on the messages to others' in their social network.