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Endcaps at a Walmart store. In retail marketing, an endcap, end cap, Free Standing Display Unit (FSDU), or gen-end (general end shelving) is a display for a product placed at the end of an aisle. It is perceived to give a brand a competitive advantage. [1] It is often available for lease to a manufacturer in a retail environment.
A coat rack A free-standing hatstand and umbrella stand. A hatstand is a device used to store hats and often coats on, and umbrellas within. Usually made of wood and standing at least 5 feet (1.5 m) tall, they have a single pole making up most of the height, with a sturdy base to prevent toppling, and an array of lengthy pegs at the top for placement of hats.
Freestanding display units in a supermarket. A gondola (usually pronounced / ɡ ɒ n ˈ d oʊ l ə / in this context) is a freestanding fixture used by retailers to display merchandise.
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A spinner rack is a rotating merchandise display, usually placed on a retailer's floor or counter. Often used to display magazines, paperbacks, [1] greeting cards, postcards, hats, or seeds, the spinner rack is closely associated with the comic book industry.
Retail formats (also known as retail formulas) influence the consumer's store choice and addresses the consumer's expectations. At its most basic level, a retail format is a simple marketplace, that is; a location where goods and services are exchanged.
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