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The June 1964 Mad magazine parodied the slogan by twisting it into "Us Cigarette-Makers will fight rather than quit!" regarding reports linking smoking to cancer and the subsequent PR campaign to make their own reports, with editor Al Feldstein as an executive with a black eye. Feldstein later said the spoof was his personal favorite.
The catch-phrase is a famous example of a null comparative. In later phases of the campaign, the catch-phrase was adapted in a number of ways, such as "Glasgow smiles better". Edinburgh apparently responded to the campaign with a billboard and banner advertising campaign bearing the slogan, "Edinburgh: Count Me In". [7]
In the radio and television advertisements, the slogan is presented in a singsong fashion with a noticeable two-beat clap near the end, so the jingle would sound like Win-ston tastes good like a (clap clap) cigarette should. The "clap" noise was sometimes substituted for actors in the commercials knocking twice against a truck carrying Winston ...
Advertising slogans are short phrases used in advertising campaigns to generate publicity and unify a company's marketing strategy. The phrases may be used to attract attention to a distinctive product feature or reinforce a company's brand.
Yet critics say that decision was symptomatic of a corporate culture that has badly degraded the quality of Boeing’s aircraft through a 20-year regime of cost-cutting and cover-ups. The cult of ...
Of all the fashion trends to make a comeback, cigarettes were an unlikely contender. After all, it’s 2024. A year when you can’t go 10 minutes on a night out without smelling the saccharine ...
Some women had been smoking decades earlier, but usually in private; this 1890s satirical cartoon from Germany illustrates the notion that smoking was considered unfeminine by some in that period. "Torches of Freedom" was a phrase used to encourage women's smoking by exploiting women's aspirations for a better life during the early twentieth ...
By the time the war was over, a generation had grown up, and a large proportion of adults smoked, making anti-smoking campaigns substantially more difficult. [12] Returning soldiers continued to smoke, making smoking more socially acceptable. Temperance groups began to concentrate their efforts on alcohol. [12]