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  2. Social media analytics - Wikipedia

    en.wikipedia.org/wiki/Social_media_analytics

    A buzz graph for the term "teszt" on Twitter in a social media monitoring tool. Social media analytics or social media monitoring is the process of gathering and analyzing data from social networks such as Facebook, Instagram, LinkedIn, or Twitter. A part of social media analytics is called social media monitoring or social listening. It is ...

  3. Social network advertising - Wikipedia

    en.wikipedia.org/wiki/Social_network_advertising

    Advertising on Twitter is based solely on the interactions an individual makes on the app. Advertisements shown on an individual's Twitter feed are based on the information provided in that individual's profile. Ads that are shown on Twitter are classified under three categories: promoted tweets, promoted accounts, and promoted trends. [10]

  4. Social media marketing - Wikipedia

    en.wikipedia.org/wiki/Social_media_marketing

    Social media marketing is the use of social media platforms and websites to promote a product or service. [1] Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers. [2]

  5. Marketing strategy - Wikipedia

    en.wikipedia.org/wiki/Marketing_strategy

    Marketing strategy refers to efforts undertaken by an organization to increase its sales and achieve competitive advantage. [1] In other words, it is the method of advertising a company's products to the public through an established plan through the meticulous planning and organization of ideas, data, and information.

  6. Customer engagement - Wikipedia

    en.wikipedia.org/wiki/Customer_engagement

    Platforms such as Instagram and Twitter serve as useful tools for meaning dialog, enabling businesses to make lasting relationships with customers and amplify brand visibility online. Customer engagement on Twitter is a form of social power and is usually measured with likes, replies and

  7. Inside Twitter’s Strategy to Bring Celebs, Media Companies ...

    www.aol.com/inside-twitter-strategy-bring-celebs...

    Twitter isn’t the biggest social network out there: Both Facebook and Instagram are significantly bigger, and Snapchat also has surpassed Twitter’s daily user base. But two of Twitter’s top ...

  8. What was Elon Musk's strategy for Twitter? A fired Trump ...

    www.aol.com/news/elon-musk-strategy-twitter...

    A year after Elon Musk acquired Twitter, a game plan published by a fired Trump White House staffer provides a clue about his strategy for the social media platform.

  9. Product marketing - Wikipedia

    en.wikipedia.org/wiki/Product_marketing

    The product marketing manager creates a market requirements document (MRD) and gives it to the Product Managers. The product manager then gathers the product requirements and creates a product requirements document (PRD). After that, product managers give the PRD to the engineering team. These roles may vary across companies. In some cases ...