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Kim Kardashian wore a Jovani dress in the January 2012 issue of Glamour magazine. [16] In 2014, X Factor's Fifth Harmony was chosen to front the brand's 2014 campaign. The powerhouse group agreed to represent the Jovani 2014 prom line. They also participated in a contest in which the group performed at the winner's prom. [17]
Designer dresses were typically part of a designer's collection, having them altered for the wearer. Designers need to know where a dress will be worn to avoid two people from matching. [4] But if the original wearer decides to wear the dress to another event afterwards, the possibility of matching is increased.
Rich silk weaves, such as satin, taffeta, and velvet created luxurious gowns. In the 18th century, formal dress started as the mantua, but later developed into the elaborate sack-back gown. The farthingale, popular during the 16th/17th centuries, evolved into the pannier to give dresses and skirts extra volume and the desired court silhouette.
In Western dress codes, full dress uniform is a permitted supplementary alternative equivalent to the civilian white tie for evening wear or morning dress for day wear – sometimes collectively called full dress – although military uniforms are the same for day and evening wear. As such, full dress uniform is the most formal uniform ...
In western countries, a "formal" or white tie dress code typically means tailcoats for men and full-length evening dresses with opera-length gloves for women. A most formal dress for women are full-length ball or evening gowns with evening gloves. Some white tie functions also request that the women wear long gloves past the elbow.
Informal wear or undress, also called business wear, corporate/office wear, tenue de ville or dress clothes, is a Western dress code for clothing defined by a business suit for men, and cocktail dress or pant suit for women. On the scale of formality, it is considered less formal than semi-formal wear but more formal than casual wear.
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