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Red Star Yeast and Products was the former division of Sensient Technologies (formerly Universal Foods), which distributed the Red Star brand. Red Star Yeast was then sold to French-based Lesaffre Group in 2001. In 2004, Lesaffre and Archer Daniels Midland Company (ADM) created the joint venture that the company operates under today.
In 2004, it formed a North American joint-venture with Archer Daniels Midland, known as Red Star Yeast. [5] In 2006, the end of the malt business, via its subsidiary International Malting Company (IMC), then the fifth largest maltster in the world, created tension among the family shareholders. [6] IMC was acquired at 100% by ADM.
The first batch of erguotou was produced in September and named Hong Xing (红星;"Red Star") in honor of the founding of the republic. The soon to be iconic label was designed by a Japanese Red Army enlistee named Sakurai. [3] Hongxing became one of the first trademarks registered in the nation in 1951 and demand for the drink only grew.
A red five-pointed star A New Year tree with a red star in front of a church cupola in Volokolamsk, Russia, 2010.. A red star, five-pointed and filled, is a symbol that has often historically been associated with communist ideology, particularly in combination with the hammer and sickle, but is also used as a purely socialist symbol in the 21st century.
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In 1987 the company merged with Red Star to form Equity Red Star. Nine years later the company was bought by Cox Insurance, a Lloyd's underwriting business specialising in nuclear, marine and catastrophe insurance. In 2002, following losses incurred due to 9/11, Cox Insurance withdrew from its commercial insurance activity to focus on personal ...
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