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The first dependent Indian OTT platform was BIGFlix, launched by Reliance Entertainment in 2008. [1] In 2010 Digivive launched India's first OTT mobile app called nexGTv, which provides access to both live TV and on–demand content. nexGTV was the first app to live–stream Indian Premier League matches on smart phones and did so during 2013 and 2014.
This page lists some of the highest digital rights deals in Indian cinema, focusing on films that have achieved notable success in theatres before making their debut on streaming platforms. The leading OTT services in India include Netflix, Amazon Prime Video, and Disney+ Hotstar. [1]
This convenience of OTT has helped it to gain popularity among young internet users in India. The usage of OTT significantly increased during the national lockdown period (From March 2020 onwards) after the COVID-19 pandemic in India. More people began to watch OTT platforms for foreign content and their spending on TV was significantly reduced ...
Sun NXT (read as "Sun Next") [3] is an Indian subscription video on demand over-the-top streaming service run by Sun TV Network.It was launched in June 2017 and has content in six languages - Tamil, Telugu, Malayalam, Kannada, Bengali, Marathi and Hindi.
[2] [6] OTT television, commonly called streaming television, has become the most popular OTT content. [a] OTT bypasses cable, broadcast, and satellite television platforms—the media through which companies have traditionally acted as controllers or distributors of such content. This content may include shows and movies for which the OTT ...
JioCinema is an Indian subscription video-on-demand over-the-top streaming service owned by JioStar, a joint venture between Reliance Industries, Viacom18 and Disney India. the service was launched on 4 May 2016.
YuppTV is an over-the-top (OTT) content provider for South Asian content including live television and films with recording and storage features. YuppTV allows broadcasters and content providers to reach an audience, and allows consumers to view content on up to six screens of connected TVs, STBs, PC, smartphones, tablets and game consoles.
On 20 February 2019, MX Player was relaunched as an OTT platform with original programming. It also licensed content from various Indian and International studios including FilmRise , Sonar Entertainment , Screen Media Films , Vipin Agnihotri Films, Hungama , Shemaroo , Paramount Pictures , Sony Entertainment and Sun TV Network .