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Greek spelling of logos. Logos (UK: / ˈ l oʊ ɡ ɒ s, ˈ l ɒ ɡ ɒ s /, US: / ˈ l oʊ ɡ oʊ s /; Ancient Greek: λόγος, romanized: lógos, lit. 'word, discourse, or reason') is a term used in Western philosophy, psychology and rhetoric, as well as religion (notably Christianity); among its connotations is that of a rational form of discourse that relies on inductive and deductive ...
Logos (plural: logoi) is logical appeal or the simulation of it, [6]: 38 and the term logic is derived from it. It is normally used to describe facts and figures that support the speaker's claims or thesis. There are also more traditional forms of logical reasoning, such as syllogisms and enthymemes.
Three logos: NASA, IBM by Paul Rand and the International Bureau of Weights and Measures. Coat of arms of the Chiswick Press. A logo (abbreviation of logotype; [1] from Ancient Greek λόγος (lógos) 'word, speech' and τύπος (túpos) 'mark, imprint') is a graphic mark, emblem, or symbol used to aid and promote public identification and recognition.
Egyptian hieroglyphs, examples of logograms. In a written language, a logogram (from Ancient Greek logos 'word', and gramma 'that which is drawn or written'), also logograph or lexigraph, is a written character that represents a semantic component of a language, such as a word or morpheme.
The Consolidated Edison logo, with a rounded "E" nested inside a "C", has been described as a "classic emblem." [7] Many fashion companies have a monogram for a logo, including Louis Vuitton and Fendi. The connected "CC" company logo, created by Coco Chanel, is one of the most recognizable monograms internationally.
Tricolon – the pattern of three phrases in parallel, found commonly in Western writing after Cicero—for example, the kitten had white fur, blue eyes, and a pink tongue. Trivium – grammar, rhetoric, and logic taught in schools during the medieval period. Tropes – a figure of speech that uses a word aside from its literal meaning.
At first glance, the logo for the Paris Olympics appears to be a flame against a gold background. But look closer, open your mind a touch, and a new image will take shape. Olympic mystery solved ...
For example, a school that places a high value on community service might use the archetype of the caregiver to tell its story. One recent rebranding occurred when Beaver College , in Pennsylvania, surveyed prospective students and discovered that 30 percent of people considering the university did not apply because of the name.