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Savage X Fenty is a joint venture between Rihanna and TechStyle Fashion Group. [5] Starting as an online-only brand, the entire pre-launch marketing occurred on Rihanna’s Instagram account. [6] The website launched on May 11, 2018, along with a pop-up shop in Brooklyn, New York, which was open the first two days the brand launched. [7]
In March 2020, Fast Company named Savage x Fenty one of the 10 most innovative style companies of 2020, alongside brands such as Madewell and Levi Strauss & Co. [38] In October 2020, Savage x Fenty launched the brand’s first menswear collection with Christian Combs, which debuted at the 2020 Fashion Show during New York Fashion Week. [39]
In June 2023, she became a board member and chief executive officer of Savage X Fenty, replacing founder Rihanna. [ 3 ] [ 6 ] On August 14, 2024, she was named the new CEO of Victoria's Secret. [ 7 ]
On Wednesday, America’s largest seller of lingerie announced it had hired Hillary Super—the CEO of Savage X Fenty, the singer-songwriter's body-positive lingerie brand—to be its new CEO ...
Rihanna's Savage x Fenty debuted in 2018 and the brand's first (non-televised) fashion show took place during New York Fashion Week that year. The first televised special, Vol. 2, premiered in ...
Rihanna just announced a limited-edition collaboration between her brand, Savage X Fenty, and Italian fashion house Diesel. ELLE.com got the exclusive story behind the capsule.
Savage X Fenty has built a reputation of inclusivity, often celebrating plus-size and LGBTQ+ models. When the lingerie brand launched five years ago, the line featured bras ranging in sizes from ...
The company's invested AED 275 million and AED 92 million respectively in visual content firm Getty Images and Rihanna’s Savage X Fenty and AED 367 million in DEWA's initial public offering. The holding company held a total of $3.2 billion (AED 11.6 billion) in assets under management (AUM) as of December 31, 2021.