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Almay was the first brand to introduce skincare safety by producing fragrance-free products, by showing all the ingredients used on its product labels, and by testing for allergy, as well as irritation. [citation needed] It was also the first to create a cosmetic line for consumers with specific skin types and those who wear contact lenses.
Almay Sensitive Skin Antiperspirant & Deodorant provides all-day protection from sweat and odor, while its fragrance- and alcohol-free formula is gentle enough for sensitive skin. As a result, the ...
The power of the right blush cannot be overstated. With the slight dusting or blending of color, your entire beauty look completely transforms. Cream blushes, in particular, offer a way to channel ...
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Revlon compensated with more acquisitions; Max Factor, Ellen Betrix, Charles of the Ritz, Germaine Monteil, Almay, Fermodyl, Lancaster, Aziza, and Halston. The 1977 acquisition of Carlos Colomer , a Spanish professional beauty supply distributor, brought Fermodyl and Roux and helped introduce Revlon to the world of ethnic care: Creme of Nature ...
The "Ultima" name was originally coined by Bea Castle, the highest placed female executive working for Revlon at the time, for a new moisturising cream - "ULTIMA, The Precious Cream". [2] Following on from the success of the moisturiser, Revlon founder Charles Revson created the Charles Revson Inc. company in 1962 as the vehicle for his new top ...
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