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  2. Search engine optimization - Wikipedia

    en.wikipedia.org/wiki/Search_engine_optimization

    Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [1] [2] SEO targets unpaid search traffic (usually referred to as "organic" results) rather than direct traffic, referral traffic, social media traffic, or paid traffic.

  3. 13 Technical SEO Tips to Master Google Updates in 2025 - AOL

    www.aol.com/13-technical-seo-tips-master...

    2. Use a Robots.txt File. A robots.txt file prevents Google from crawling pages you’d like to omit, such as pages with duplicate content or a site with thousands of URLs that aren't essential to ...

  4. HTML landmarks - Wikipedia

    en.wikipedia.org/wiki/HTML_Landmarks

    The role attribute is used to define an element's role on a page. When sectioning elements were introduced, the role attribute became used less for landmarking. This is because roles were applied by default to most sectioning elements, therefore, they were more widely used and accepted for their simplicity.

  5. How to Conduct a Digital Marketing Audit: The Essential ... - AOL

    www.aol.com/lifestyle/conduct-digital-marketing...

    SEO: Check your website’s search engine rankings, keyword profiles, and organic search volume. Step 3: Analyze Your Website’s Performance Usually your website is your first point of contact ...

  6. PageRank - Wikipedia

    en.wikipedia.org/wiki/PageRank

    The rank value indicates an importance of a particular page. A hyperlink to a page counts as a vote of support. The PageRank of a page is defined recursively and depends on the number and PageRank metric of all pages that link to it ("incoming links"). A page that is linked to by many pages with high PageRank receives a high rank itself.

  7. Search engine marketing - Wikipedia

    en.wikipedia.org/wiki/Search_engine_marketing

    SEMM also integrates organic SEO, trying to achieve top ranking without using paid means to achieve it, and pay per click SEO. For example, some of the attention is placed on the web page layout design and how content and information is displayed to the website visitor.

  8. Web design - Wikipedia

    en.wikipedia.org/wiki/Web_design

    The web designers are responsible for the visual aspect, which includes the layout, colouring, and typography of a web page. Web designers will also have a working knowledge of markup languages such as HTML and CSS, although the extent of their knowledge will differ from one web designer to another. Particularly in smaller organizations, one ...

  9. Clean URL - Wikipedia

    en.wikipedia.org/wiki/Clean_URL

    A URL will often comprise a path, script name, and query string.The query string parameters dictate the content to show on the page, and frequently include information opaque or irrelevant to users—such as internal numeric identifiers for values in a database, illegibly encoded data, session IDs, implementation details, and so on.