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Meta elements are tags used in HTML and XHTML documents to provide structured metadata about a Web page. They are part of a web page's head section. Multiple Meta elements with different attributes can be used on the same page. Meta elements can be used to specify page description, keywords and any other metadata not provided through the other ...
Markup validation is an important step towards ensuring the technical quality of web pages. However, it is not a complete measure of web standards conformance. [1] Though W3C validation is important for browser compatibility and site usability, it has not been confirmed what effect it has on search engine optimization.
Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [ 1 ] [ 2 ] SEO targets unpaid search traffic (usually referred to as " organic " results) rather than direct traffic, referral traffic, social media traffic, or paid traffic .
A canonical link element is an HTML element that helps webmasters prevent duplicate content issues in search engine optimization by specifying the "canonical" or "preferred" version of a web page. It is described in RFC 6596, which went live in April 2012.
Technical SEO audits - this often involves crawling the entire site, beginning with a review of site content, structure, and adherence to best practices such as web accessibility. Link audit: A link audit assesses the quality and quantity of the links to your website. It looks for broken links, low-quality links, and backlinks from spammy websites.
A URL will often comprise a path, script name, and query string.The query string parameters dictate the content to show on the page, and frequently include information opaque or irrelevant to users—such as internal numeric identifiers for values in a database, illegibly encoded data, session IDs, implementation details, and so on.
Search engine indexing is the collecting, parsing, and storing of data to facilitate fast and accurate information retrieval.Index design incorporates interdisciplinary concepts from linguistics, cognitive psychology, mathematics, informatics, and computer science.
The rank value indicates an importance of a particular page. A hyperlink to a page counts as a vote of support. The PageRank of a page is defined recursively and depends on the number and PageRank metric of all pages that link to it ("incoming links"). A page that is linked to by many pages with high PageRank receives a high rank itself.