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  2. Advertising campaign - Wikipedia

    en.wikipedia.org/wiki/Advertising_campaign

    Guerrilla marketing strategies and tactics are a great and cost effective way to generate" awareness for business, products and services. To maximize full potential of marketing efforts, it's to blend them with a powerful and robust online marking strategy with a marketing automation software" ("Guerrilla Marketing Strategies for Small ...

  3. Comparative advertising - Wikipedia

    en.wikipedia.org/wiki/Comparative_advertising

    Screenshot from a late 1980s Sega Genesis commercial directly attacking video game industry competitor Nintendo by name with a mocking, pun-based slogan.. Comparative advertising, or combative advertising, is an advertisement in which a particular product, or service, specifically mentions a competitor by name for the express purpose of showing why the competitor is inferior to the product ...

  4. Television advertisement - Wikipedia

    en.wikipedia.org/wiki/Television_advertisement

    These long-lasting advertising elements may be said to have taken a place in the pop culture history of the demographic to whom they appeared. An example is the enduring phrase, "Winston tastes good like a cigarette should", from the eighteen-year advertising campaign for Winston cigarettes from the 1950s to the 1970s. Variations of this ...

  5. Advertising - Wikipedia

    en.wikipedia.org/wiki/Advertising

    Virtually any medium can be used for advertising. Commercial advertising media can include wall paintings, billboards, street furniture components, printed flyers and rack cards, radio, cinema and television adverts, web banners, mobile telephone screens, shopping carts, web popups, skywriting, bus stop benches, human billboards and forehead ...

  6. Marketing effectiveness - Wikipedia

    en.wikipedia.org/wiki/Marketing_effectiveness

    In today's competitive business environment, effective marketing strategies play a pivotal role in promoting products or services to target audiences. The advent of digital platforms has further intensified competition among businesses, making it imperative for companies to employ innovative and impactful marketing techniques.

  7. Advertising slogan - Wikipedia

    en.wikipedia.org/wiki/Advertising_slogan

    For example, funny slogans can enliven conversation and increase memorability. [3] Slogans often unify diverse corporate advertising pieces across different mediums. [ 2 ] Slogans may be accompanied by logos, brand names, or musical jingles.

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