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Copywriting is the act or occupation of writing text for the purpose of advertising or other forms of marketing.Copywriting is aimed at selling products or services. [1] The product, called copy or sales copy, is written content that aims to increase brand awareness and ultimately persuade a person or group to take a particular action.
A marketing plan is a plan created to accomplish specific marketing objectives, outlining a company's advertising and marketing efforts for a given period, describing the current marketing position of a business, and discussing the target market and marketing mix to be used to achieve marketing goals.
A swipe file is a collection of tested and proven advertising and sales letters. Keeping a swipe file is a common practice used by advertising copywriters and creative directors as a reference of ideas for projects. [1] Authors and publishers can benefit from creating a swipe file of best-selling titles to give them ideas for their own titles.
For example, a business plan for a non-profit might discuss the fit between the business plan and the organization's mission. Banks are quite concerned about defaults, so a business plan for a bank loan will build a convincing case for the organization's ability to repay the loan.
Market research is an organized effort to gather information about target markets and customers. It involves understanding who they are and what they need. [1] It is an important component of business strategy [2] and a major factor in maintaining competitiveness.
Big Idea in marketing and advertising is a term used to symbolize the foundation for a major undertaking in these areas - an attempt to communicate a brand, product, or concept to the general public, by creating a strong message that pushes brand boundaries and resonates with the consumers.
BusinessMirror is a daily business newspaper in the Philippines, founded in 2005 by Antonio Cabangon-Chua, who was also its publisher and the owner of radio network Aliw Broadcasting Corporation. As of September 2011, [update] BusinessMirror has a daily circulation of 82,000.
Pearl & Dean Philippines is an out-of-home advertising company. In 1985, Pearl and Dean negotiated with Shoemart, Inc. (now SM Prime Holdings) for the lease and installation of lightboxes (two-sided structures lit by fluorescent lighting often used for advertising and store/mall directories) in SM Makati and SM Cubao. Only SM Makati was signed ...