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Fair trade coffee is coffee that is certified as having been produced to fair trade standards by fair trade organizations, which create trading partnerships that are based on dialogue, transparency and respect, with the goal of achieving greater equity in international trade.
According to the economist Bruce Wydick with the median coffee drinker willing to pay a premium of 50 cents for a cup of fair-trade coffee even in the best-case scenario for fair trade, when world prices are at their lowest, the maximum amount a fair-trade grower from that same cup of coffee would receive is only one third of a cent [43] Wydick ...
Sustainable coffee is a coffee that is grown and marketed for its sustainability.This includes coffee certified as organic, fair trade, and Rainforest Alliance.Coffee has a number of classifications used to determine the participation of growers (or the supply chain) in various combinations of social, environmental, and economic standards.
The Fair Trade Federation does not certify individual products, but instead evaluates an entire business. The FTO Mark, launched in 2004 by World Fair Trade Organization, and identifies registered fair trade organizations. UTZ Certified is a coffee certification program that has sometimes been dubbed "Fairtrade lite". [17]
The Fair Trade Certified Mark is the North American equivalent of the International Fairtrade Certification Mark used in Europe, Africa, Asia, Australia and New Zealand. For a product to carry either Certification Marks, it must come from Fair Trade USA inspected and certified producer organizations.
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