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  2. Position paper - Wikipedia

    en.wikipedia.org/wiki/Position_paper

    A position paper (sometimes position piece for brief items) is an essay that presents an arguable opinion about an issue – typically that of the author or some specified entity. Position papers are published in academia, in politics, in law and other domains. The goal of a position paper is to convince the audience that the opinion presented ...

  3. Positioning (marketing) - Wikipedia

    en.wikipedia.org/wiki/Positioning_(marketing)

    The precise origins of the positioning concept are unclear. Cano (2003), Schwartzkopf (2008), and others have argued that the concepts of market segmentation and positioning were central to the tacit knowledge that informed brand advertising from the 1920s, but did not become codified in marketing textbooks and journal articles until the 1950s and 60s.

  4. Research paper - Wikipedia

    en.wikipedia.org/wiki/Research_paper

    Position paper, an essay that represents the author's opinion; Term paper, is a type of research paper written by high school or college students to fulfill course requirements. Thesis or dissertation, a document submitted in support of a candidature for a degree or professional qualification, presenting the author's research and findings

  5. Segmenting-targeting-positioning - Wikipedia

    en.wikipedia.org/wiki/Segmenting-Targeting...

    In marketing, segmenting, targeting and positioning (STP) is a framework that implements market segmentation. [1] Market segmentation is a process, in which groups of buyers within a market are divided and profiled according to a range of variables, which determine the market characteristics and tendencies. [ 2 ]

  6. Academic writing - Wikipedia

    en.wikipedia.org/wiki/Academic_writing

    Academic style has often been criticized for being too full of jargon and hard to understand by the general public. [11] [12] In 2022, Joelle Renstrom argued that the COVID-19 pandemic has had a negative impact on academic writing and that many scientific articles now "contain more jargon than ever, which encourages misinterpretation, political spin, and a declining public trust in the ...

  7. Methodology - Wikipedia

    en.wikipedia.org/wiki/Methodology

    These methods structure how philosophers conduct their research, acquire knowledge, and select between competing theories. [ 88 ] [ 54 ] [ 89 ] It concerns both descriptive issues of what methods have been used by philosophers in the past and normative issues of which methods should be used.

  8. Schaffer method - Wikipedia

    en.wikipedia.org/wiki/Schaffer_method

    The Jane Schaffer method is a formula for essay writing that is taught in some U.S. middle schools and high schools.Developed by a San Diego teacher named Jane Schaffer, who started offering training and a 45-day curriculum in 1995, it is intended to help students who struggle with structuring essays by providing a framework.

  9. Structured writing - Wikipedia

    en.wikipedia.org/wiki/Structured_writing

    The seven most common information types were concept, procedure, process, principle, fact, structure, and classification. [1] Rather than classifying information through paragraphs, structured writing uses these information blocks that typically include images, diagrams, and/or sentences that always appear under a header.

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