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Slazenger (/ ˈ s l æ z ə n dʒ ər /) is a British sports equipment brand owned by the Frasers Group (formerly Sports Direct). [1] One of the world's oldest sport brands, the company was established as a sporting goods shop in 1881 by entrepreneurial brothers, Ralph and Albert Slazenger, on Cannon Street, London. [2]
The remainder of Dunlop Slazenger was eventually sold to Sports Direct for £40 million in 2004. Since then Dunlop, Slazenger and other brands have been licensed or sold to other companies, notably Dunlop Sport being sold to Sumitomo Rubber Industries (SRI), a company of Sumitomo Group, for US$ 137.5 million in 2016–17. [7]
Skorts are popular in sports such as field hockey, tennis, golf, ten-pin bowling and camogie, and are often part of girls' athletic uniforms.. The first noted skort-like clothing to be worn as tennis attire was done so by the Spanish player, Lilí Álvarez, who wore a pair of culottes which had been shaped to resemble a skirt during her Wimbledon match in 1931.
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The Dunlop Masters golf tournament was established in 1946. [9] It was sponsored by Dunlop until 1982, and is now known as the British Masters. In 1957 Dunlop acquired the golf club manufacturer John Letters of Scotland. [10] In 1959 the Slazenger Group was acquired. [5] The Dunlop "flying D" logo was introduced in 1960. [9]
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