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The most popular variant of the Think Small advertisement features a bare background, with only the VW Beetle in view to shift the reader's focus to the vehicle immediately. Think Small was one of the most famous ads in the advertising campaign for the Volkswagen Beetle, art-directed by Helmut Krone.
The Volkswagen series of advertisements (which included the 1959 "Think Small" ad) were voted the No. 1 campaign of all time in Advertising Age ' s 1999 The Century of Advertising. [ 4 ] Following the success of "Think Small", the advertisement titled "Lemon" left a lasting legacy in America—use of the word "Lemon" to describe poor quality ...
Volkswagen implemented designations for the Beetle in the 1960s, including 1200, 1300, 1500, 1600, 1302, and 1303. Volkswagen introduced a series of large luxury models throughout the 1960s and 1970s—comprising the Type 3 , Type 4 and the K70 —to supplement the Beetle, but none of these models achieved the level of success that it did.
Krone's "Think Small" advertisement for Volkswagen was voted the No. 1 campaign of all time in Advertising Age’s 1999 The Century of Advertising issue. [2] [3] Krone was born in 1925 in Yorkville, Manhattan, which was at that time a German section. He attended Public School 77 in Queens, graduating in 1939. [4]
The Cal look has also been exported to non Volkswagen vehicles, such as the Hillman Imp, Fiat 500, Porsche 356, early Porsche 911, its VW-based sisters and even the BMW 2002 and Lada VAZ-2101. These cars have the same modifications as their Volkswagen counterparts and are seen as alternatives to the Beetle, either due to cost or the desire to ...
Having been exported to many countries, the VW Beetle has gained an arguably unequaled reputation. [1] [2] The Volkswagen Type 1 automobile, also known as the Volkswagen Beetle or Bug, [3] is known colloquially by various names in different countries, usually local renderings of the word "beetle". [4] [5] Among these are:
The Volkswagen New Beetle is a compact car introduced by Volkswagen in 1997, drawing heavy inspiration from the exterior design of the original Beetle. Unlike the original Beetle, the New Beetle has its engine in the front, driving the front wheels , with luggage storage in the rear.
Brazilian version of the Beetle (A5), named Fusca. The Volkswagen Beetle, also sold as the Volkswagen Käfer, Volkswagen Coccinelle, Volkswagen Maggiolino, and Volkswagen Fusca in some countries, is a small family car manufactured and marketed by Volkswagen introduced in 2011 for the 2012 model year, as the successor to the New Beetle launched in 1997.
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