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It also uses social media to advertise jobs either through HR vendors or through crowdsourcing where job seekers and others share job openings within their online social networks. Social recruiting's effectiveness and return on investment have been difficult to determine, since applicants do not usually apply through the social channels which ...
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Social media marketing is the use of social media platforms and websites to promote a product or service. [1] Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.
LinkedIn (/ l ɪ ŋ k t ˈ ɪ n /) is a business and employment-focused social media platform that works through websites and mobile apps. It was launched on May 5, 2003 by Reid Hoffman and Eric Ly. [4] Since December 2016, LinkedIn has been a wholly owned subsidiary of Microsoft. [5]
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Use of social media by young people has caused significant problems for some applicants who are active on social media when they try to enter the job market. A survey of 17,000 young people in six countries in 2013 found that 1 in 10 people aged 16 to 34 have been rejected for a job because of online comments they made on social media websites. [7]
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