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The term "soft skills" was created by the U.S. Army in the late 1960s. It refers to any skill that does not employ the use of machinery. The military realized that many important activities were included within this category, and in fact, the social skills necessary to lead groups, motivate soldiers, and win wars were encompassed by skills they had not yet catalogued or fully studied.
Organisational skills; Knowledge of business structure; Stakeholder analysis; Requirements engineering; Cost benefit analysis; Processes modelling; Understanding of networks, databases and other technology; These skills are a combination of hard skills and soft skills. A business analyst should have knowledge in IT and/or business, but the ...
Hard skills, also called technical skills, are any skills relating to a specific task or situation. It involves both understanding and proficiency in such specific activity that involves methods, processes, procedures, or techniques. [12] These skills are easily quantifiable unlike soft skills, which are related to one's personality. [13]
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For example: the public relations messaging set is customized to its target audience which is media and the industry, the messaging will be about data proofed achievements, whereas in social media messaging content is more friendly and about the brand's soft qualities. communication strategies must converge with marketing objectives while also ...
Marketing strategy refers to efforts undertaken by an organization to increase its sales and achieve competitive advantage. [1] In other words, it is the method of advertising a company's products to the public through an established plan through the meticulous planning and organization of ideas, data, and information.
These are personal selling, advertising, sales promotion, direct marketing, publicity, word of mouth and may also include event marketing, exhibitions and trade shows. [2] A promotional plan specifies how much attention to pay to each of the elements in the promotional mix, and what proportion of the budget should be allocated to each element.
People skills are patterns of behavior and behavioral interactions. Among people, it is an umbrella term for skills under three related set of abilities: personal effectiveness, interaction skills, and intercession skills. [ 1 ]