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2. Meta Platforms - Wikipedia

   en.wikipedia.org/wiki/Meta_Platforms

   In March 2016, Facebook announced it had reached three million active advertisers with more than 70% from outside the United States. [190] Prices for advertising follow a variable pricing model based on auctioning ad placements, and potential engagement levels of the advertisement itself.

3. Performance-based advertising - Wikipedia

   en.wikipedia.org/wiki/Performance-based_advertising

   There are four common pricing models used in the online performance advertising market. CPM (cost-per-mille, or cost-per-thousand) Pricing models charge advertisers for impressions, i.e. the number of times people view an advertisement. Display advertising is commonly sold on a CPM pricing model. The problem with CPM advertising is that ...

4. Pay-per-click - Wikipedia

   en.wikipedia.org/wiki/Pay-per-click

   Cost-per-click (CPC) is calculated by dividing the advertising cost by the number of clicks generated by an advertisement. The basic formula is: Cost-per-click ($) = Advertising cost ($) / Ads clicked (#) There are two primary models for determining pay-per-click: flat-rate and bid-based.

5. Facebook - Wikipedia

   en.wikipedia.org/wiki/Facebook

   Facebook's privacy problems resulted in companies like Viber Media and Mozilla discontinuing advertising on Facebook's platforms. [ 209 ] [ 210 ] A January 2024 study by Consumer Reports found that among a self-selected group of volunteer participants, each user is monitored or tracked by over two thousand companies on average.

6. Social network advertising - Wikipedia

   en.wikipedia.org/wiki/Social_network_advertising

   Social network advertising, also known as social media targeting, is a group of terms used to describe forms of online advertising and digital marketing that focus on social networking services. A significant aspect of this type of advertising is that advertisers can take advantage of users' demographic information , psychographics , and other ...

7. Facebook Platform - Wikipedia

   en.wikipedia.org/wiki/Facebook_Platform

   The Facebook Platform is the set of services, tools, and products provided by the social networking service Facebook for third-party developers to create their own applications and services that access data in Facebook. [1] The current Facebook Platform was launched in 2010. [2]