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  2. Pay-per-click - Wikipedia

    en.wikipedia.org/wiki/Pay-per-click

    Pay-per-click (PPC) has an advantage over cost-per-impression in that it conveys information about how effective the advertising was. Clicks are a way to measure attention and interest. If the main purpose of an ad is to generate a click, or more specifically drive traffic to a destination, then pay-per-click is the preferred metric.

  3. Advertising revenue - Wikipedia

    en.wikipedia.org/wiki/Advertising_revenue

    Facebook charges a fee for every advertisement click, known as cost per click. Facebook also allows businesses to increase the visibility of their advertisements beyond users who follow or like them; Facebook charges a fee based on the number of people a given advertisement reaches. [12]

  4. Ad blocking - Wikipedia

    en.wikipedia.org/wiki/Ad_blocking

    Ad blocking reduces page load time and saves bandwidth for the users. Users who pay for total transferred bandwidth ("capped" or pay-for-usage connections) including most mobile users worldwide have a direct financial benefit from filtering an ad before it is loaded. Using an ad blocker is a common method of improving internet speeds. [39]

  5. Website monetization - Wikipedia

    en.wikipedia.org/wiki/Website_monetization

    Pay per click or PPC (also called Cost per click) is a marketing strategy put in place by search engines and various advertising networks such as Google Ads, where an advertisement, usually targeted by keywords or general topic, is placed on a relevant website or within search engine results. The advertiser then pays for every click that is ...

  6. Quality Score - Wikipedia

    en.wikipedia.org/wiki/Quality_Score

    [2] (called Quality Index), Facebook [3] (called Ad Quality) and Bing [4] that influences the ad rank and cost per click (CPC) of ads. To determine the position of the ad on a search engine, each ad is allocated using a process which takes into account the bid and the Quality Score.

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  8. Behavioral retargeting - Wikipedia

    en.wikipedia.org/wiki/Behavioral_retargeting

    CPM (Cost per mille or cost per thousand) CPC (cost per click) CPA (cost per action) Cost per impression (CPM) is a common metric used in the online advertising industry to charge advertisers for inventory based on a set price per thousand-page impressions. An impression is defined as any time a banner ad loads on an individual's web browser.

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