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The company began in 1918 as SW&Y Supply, a wholesale grocery-distributing business. In 1953, Douglas D. Brendle, the grandson of the company's founder, joined the business. He began stocking toys and houseware items, turning its Elkin warehouse into its first wholesale showroom. In 1957, Brendle began publishing the company's first catalog. [4]
Delia's – founded in 1993 as a juniors' clothing catalog, Delia's (stylized as dELiA*s) expanded to more than 100 physical locations before cheaper competitors sent it to bankruptcy in 2014. [56] It was reopened in 2015 as an online retailer, but this was unsuccessful and has been licensed by online fashion company Dolls Kill since 2018.
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Delia's, Inc. (stylized as dELiA*s) was a lifestyle brand of apparel and accessories, primarily targeting girls and young women. From its founding in 1993 through the early 2010s, Delia's was an independent retailer and direct marketer, and in its prime was the leading marketer to 10 to 24-year-old females in the United States, with labels for preteen girls (#deliasgirls) 7-13 and girls ...
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The toys were packaged in large, colorful boxes that could be easily seen atop grocery store shelves. The top shelf is typically unusable for typical grocery items and this sales gimmick was used by Deluxe Reading as a selling point to retail store owners. The large, electrically operated Crusader 101 toy car is an example of the marketing concept.
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