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The song features Allu Arjun and Pooja Hegde with vocals by K. S. Chitra and M. L. R. Karthikeyan. [1] The song is written by Sahithi. The song's lyrical version was released on 1 June 2017, while the full video song was released on 30 August 2017 under the music label Aditya Music .
The music video version of the single was officially released on 28 February 2020 under Aditya Music label. [9] The music video features Allu Arjun and Pooja Hegde dancing for the single. The music is choreographed by Sekhar, [10] a well-known choreographer from Tollywood. The video garned lot of views due to its music and choreography. [11]
The teaser of the song was scheduled to release on 18 December 2019, [1] but due to technical difficulties, it was released on 22 December. [2] The song was released on 24 December 2019 (released on YouTube as a lyrical video song) as the fourth single from the album, through Aditya Music. [3] The full video was released on 21 February 2020.
In their list titled "Allu Arjun Songs That Have Become Signature Hook Steps", Outlook has included the song "Srivalli" alongside five other songs of Allu Arjun. [ 34 ] The dance moves popularly known as Srivalli hook-step, performed by Allu Arjun became a pop cultural phenomenon worldwide.
The promo of the song "Seeti Maar" was unveiled on 21 June, [18] and after it received positive reception, the full video song was released as a music video on 22 August 2017. [ 19 ] [ 20 ] [ 21 ] Dance choreography in "Seeti Maar" by Sekhar got huge reception which is performed by Allu Arjun and Pooja Hegde . [ 22 ]
Ala Vaikunthapurramuloo is the soundtrack album composed by Thaman S for the 2020 Telugu film of the same name starring Allu Arjun and Pooja Hegde in lead roles, directed by Trivikram Srinivas, the film marks Thaman's second collaboration with Trivikram after Aravinda Sametha Veera Raghava (2018) and third collaboration with Allu Arjun after Race Gurram (2014) and Sarrainodu (2016).
Sarrainodu is the soundtrack to the 2016 film of the same name directed by Boyapati Srinu, starring Allu Arjun, Aadhi Pinisetty, Rakul Preet Singh, Catherine Tresa and Srikanth. The film's soundtrack featured six songs with lyrics written by Sri Mani , Ramajogayya Sastry , Anantha Sriram , Krishna Chaitanya and Bunny Suresh.
It was further reported that Allu Aravind, Arjun's father will co-produce the film under his own banner Geetha Arts, along with S. Radha Krishna's Haarika & Haasine Creations. [11] The film was launched under the tentative title #AA19 , before the title Ala Vaikunthapurramuloo , was revealed on 15 August 2019.