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Audience fragmentation describes the extent to which audiences are distributed across media offerings. Traditional outlets, such as broadcast networks , have long feared that technological and regulatory changes would increase competition and erode their audiences.
But newspapers have not been alone in this: the rise of cable television and satellite television at the expense of network television in countries such as the United States and United Kingdom is another example of this fragmentation. With social media sites overtaking TV as a source for news for young people, news organisations have become ...
Fragmentation: Adheres to many marketing disciplines. These being media space, consumer attention, consumption habits, and communication/messaging strategies. Reversals of production and consumption: A condition that occurs when the roles of consumer and marketer change. This is when consumers become "brand ambassadors" for a company and voice ...
Concentration of media ownership, also known as media consolidation or media convergence, is a process wherein fewer individuals or organizations control shares of the mass media. [1] Research in the 1990s and early 2000s suggested then-increasing levels of consolidation, with many media industries already highly concentrated where a few ...
When it comes to the news media and the impact it's having on democracy and political polarization in the United States, Americans are likelier to say it's doing more harm than good. Nearly three ...
Patricia Lockwood's 2021 Booker-shortlisted novel, No One Is Talking About This is a recent example of fragmentation, employing the technique to consider the effects of internet usage on quality of life and the creative process.
Jody Avrigan, a podcast host and media producer with 50,000 followers on X, said on rival social media service Threads, that he was done using X, because “Elon Musk is a pretty destructive force ...
His research specialises in marketing, new media and privacy. A 2005 New York Times Magazine article referred to him as “probably the reigning academic expert on media fragmentation." [2] In 2010, the New York Times called Turow “the ranking wise man on some thorny new-media and marketing topics." [3]