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In mass communication, the Hierarchy of Influences, formally known as the Hierarchical Influences Model, is an organized theoretical framework introduced by Pamela Shoemaker & Stephen D. Reese. It comprises five levels of influence on media content from the macro to micro levels: social systems, social institutions, media organizations, routine ...
Through mass communication, information can be transmitted quickly to many people who do not necessarily live near the source. Mass communication is practiced through various channels known as mediums, which include radio, television, social networking, billboards, newspapers, magazines, books, film, and the Internet. In this modern era, mass ...
The book details basic communication models (Lasswell model, Shannon and Weaver's model, Gerbner's model), theories of media, audience-centered models, and mass media systems in general. In textbook style, the book outlines each topic: it is a compilation of existing communication theories with the author's own thoughts. McQuail's next book ...
Most theorists identify Schramm's model with his 1954 book The process and effects of mass communication and present it as a reaction to earlier models developed in the late 1940s. [2] [3] [15] However, marketing scholar Jim Blythe argues that Schramm's model is of earlier origin and was already present in Schramm's 1949 [a] book Mass ...
He was the first individual to identify himself as a communication scholar; he created the first academic degree-granting programs with communication in their name; and he trained the first generation of communication scholars. [2] Schramm's mass communication program in the Iowa School of Journalism was a pilot project for the doctoral program ...
Gerhard Maletzke applied the SMCR model to mass communication in his 1978 book The Psychology of Mass Communication. He sees communication as a form of persuasion. He discusses factors influencing the behavior of the communicators and the outcome of the communication, like the image source and receiver have of each other.
The knowledge gap hypothesis is a mass communication theory based on how a member in society processes information from mass media differently based on education level and socioeconomic status (SES). The gap in knowledge exists because a member of society with higher socioeconomic status has access to higher education and technology whereas a ...
It studies the functioning of language in the media sphere, or modern mass communication presented by print, audiovisual, digital, and networked media. Media linguistics investigates the relationship between language use, which is regarded as an interface between social and cognitive communication practice, and public discourse conveyed through ...