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  2. Concatenated SMS - Wikipedia

    en.wikipedia.org/wiki/Concatenated_SMS

    In theory, the concatenated SMS may consist of up to 255 separate SMS messages that are concatenated in order to create a single long SMS message. Because of the nature of the SMS, the chance that these parts of the SMS message arrive in order is slim and therefore a strategy is implemented in order for the original long message to be ...

  3. Text messaging - Wikipedia

    en.wikipedia.org/wiki/Text_messaging

    An alternative to inbound SMS is based on long numbers (international mobile number format, e.g., +44 7624 805000, or geographic numbers that can handle voice and SMS, e.g., 01133203040 [44]), which can be used in place of short codes or premium-rated short messages for SMS reception in several applications, such as TV voting, [47] product ...

  4. Apology (act) - Wikipedia

    en.wikipedia.org/wiki/Apology_(act)

    The way the apology is given affects the outcome and the process of forgiveness. [4] For example, putting genuine emotion into an apology generally helps resolve disputes more quickly and helps rid negative emotions faster. When responding to a crisis, there are multiple implications and ethical standards organizations and groups might follow.

  5. Mobile marketing - Wikipedia

    en.wikipedia.org/wiki/Mobile_marketing

    Mobile marketing is a multi-channel online marketing technique focused at reaching a specific audience on their smartphones, feature phones, tablets, or any other related devices through websites, e-mail, SMS and MMS, social media, or mobile applications. [1]

  6. Non-apology apology - Wikipedia

    en.wikipedia.org/wiki/Non-apology_apology

    A non-apology apology, sometimes called a backhanded apology, empty apology, nonpology, or fauxpology, [1] [2] is a statement in the form of an apology that does not express remorse for what was done or said, or assigns fault to those ostensibly receiving the apology. [3] It is common in politics and public relations. [3]

  7. Situational crisis communication theory - Wikipedia

    en.wikipedia.org/wiki/Situational_crisis...

    Situational Crisis Communication Theory (SCCT,), is a theory in the field of crisis communication.It suggests that crisis managers should match strategic crisis responses to the level of crisis responsibility and reputational threat posed by a crisis. [1]

  8. Google Messages - Wikipedia

    en.wikipedia.org/wiki/Google_Messages

    The original code for Android SMS messaging was released in 2009 integrated into the Operating System. [7] It was released as a standalone application independent of Android with the release of Android 5.0 Lollipop in 2014, replacing Google Hangouts as the default SMS app on Google's Nexus line of phones.

  9. SMS - Wikipedia

    en.wikipedia.org/wiki/SMS

    SMS is a stateless communication protocol in which every SMS message is considered entirely independent of other messages. Enterprise applications using SMS as a communication channel for stateful dialogue (where an MO reply message is paired to a specific MT message) requires that session management be maintained external to the protocol.