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  2. Swiggy - Wikipedia

    en.wikipedia.org/wiki/Swiggy

    In January 2024, Swiggy laid off 400 employees, or 6% of its workforce, ahead of IPO. [30] [31] In April 2024, Swiggy converted itself into a public limited company [32] and confidentially filed for an initial public offering. [33] Swiggy launched its initial public offering (IPO) in November 2024 at ₹390 per share, valuing the company at $11 ...

  3. 8 Incredible Campaigns Marketing Pros Wish They’d ... - AOL

    www.aol.com/8-incredible-campaigns-marketing...

    The Incredible Campaigns Marketing Executives Wish They’d Thought Of Themselves. In the ever-evolving landscape of marketing, there are rare moments when a campaign emerges, capturing the hearts ...

  4. List of advertising awards - Wikipedia

    en.wikipedia.org/wiki/List_of_advertising_awards

    This list of advertising awards is an index to articles about notable awards given to the advertising industry. The list is organized by the home country of the sponsor, although most awards are not limited to one country. The list is restricted to the advertising industry, as opposed to trade organizations, film and music festivals, and so on ...

  5. Performance-based advertising - Wikipedia

    en.wikipedia.org/wiki/Performance-based_advertising

    Performance Marketing, also known as pay for performance advertising, is a form of advertising in which the purchaser pays only when there are measurable results. Its objective is to drive a specific action, and advertisers only pay when that action, such as an acquisition or sale, is completed.

  6. Advertising management - Wikipedia

    en.wikipedia.org/wiki/Advertising_management

    Advertising management is a complex process that involves making many layered decisions including developing advertising strategies, setting an advertising budget, setting advertising objectives, determining the target market, media strategy (which involves media planning), developing the message strategy, and evaluating the overall ...

  7. Swiggy delivers 17% surge in debut as investors bet on Indian ...

    www.aol.com/news/swiggys-shares-2-5-trading...

    Swiggy's shares bucked a sharp selloff in the broader Indian markets and recorded a better first-day performance than some analysts had predicted for the loss-making firm after its $1.4 billion ...

  8. Media strategy - Wikipedia

    en.wikipedia.org/wiki/Media_strategy

    Strategy, on the other hand, is a plan created to help an individual or organization to achieve certain goals. [2] Media strategy, specifically, is commonly applied in the public relations, marketing and advertising industries. By leveraging different forms of medium, media strategy could efficiently play a role in establishing customer ...

  9. Swiggy targets $15 billion valuation in India IPO, sources say

    www.aol.com/news/swiggy-targets-15-billion...

    SoftBank-backed Indian food delivery giant Swiggy is targeting a valuation of around $15 billion for its upcoming stock market offering to raise $1-1.2 billion, three people familiar with the ...

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