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  2. Social proof - Wikipedia

    en.wikipedia.org/wiki/Social_proof

    The most famous study of social proof is Muzafer Sherif's 1935 experiment. [6] In this experiment subjects were placed in a dark room and asked to look at a dot of light about 15 feet away. They were then asked how much, in inches, the dot of light was moving. In reality it was not moving at all, but due to the autokinetic effect it appeared to ...

  3. Muzafer Sherif - Wikipedia

    en.wikipedia.org/wiki/Muzafer_Sherif

    Muzafer Sherif was born as Muzaffer Şerif Başoğlu and grew up in a wealthy family that included five children, of whom he was the second born. He attended Elementary School in Ödemiş for six years and then attended Izmir International College from which he received a Bachelor of Arts in 1926.

  4. Conformity - Wikipedia

    en.wikipedia.org/wiki/Conformity

    Muzafer Sherif was interested in knowing how many people would change their opinions to bring them in line with the opinion of a group. In his experiment, participants were placed in a dark room and asked to stare at a small dot of light 15 feet away. They were then asked to estimate the amount it moved.

  5. Superordinate goals - Wikipedia

    en.wikipedia.org/wiki/Superordinate_goals

    In social psychology, superordinate goals are goals that are worth completing but require two or more social groups to cooperatively achieve. [1] The idea was proposed by social psychologist Muzafer Sherif in his experiments on intergroup relations, run in the 1940s and 1950s, as a way of reducing conflict between competing groups. [2]

  6. Intergroup relations - Wikipedia

    en.wikipedia.org/wiki/Intergroup_relations

    The RCT was originally proposed by Donald T. Campbell and was later elaborated on in classic experiments by Muzafer Sherif and Carolyn Wood Sherif. [ 32 ] [ 33 ] The Sherifs' Robbers Cave experiment provided evidence for the RCT by arbitrarily assigning boys at a summer camp with similar backgrounds to different groups.

  7. Social judgment theory - Wikipedia

    en.wikipedia.org/wiki/Social_judgment_theory

    He was a co-author of the book Attitude and Attitude Change: The Social Judgement- Involvement Approach alongside Muzafer Sherif. As they worked with each other they found that the Social Judgement Theory suggests an individual's position on certain issues depending on the three factors: anchor, alternatives, and ego-involvement.

  8. Social experiment - Wikipedia

    en.wikipedia.org/wiki/Social_experiment

    The experiment depends on a particular social approach where the main source of information is the participants' point of view and knowledge. To carry out a social experiment, specialists usually split participants into two groups — active participants (people who take action in particular events) and respondents (people who react to the action).

  9. Contact hypothesis - Wikipedia

    en.wikipedia.org/wiki/Contact_hypothesis

    Concurrently, Carolyn Sherif and Muzafer Sherif developed their Robbers Cave experiment, an illustration of realistic conflict theory. [18] The Sherifs highlighted the importance of superordinate goals and equal status between groups, but notably, did not weigh in alongside other social scientists in their amicus brief for Brown v. Board of ...