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In Indonesia itself, such advertisements are known under the name iklan rokok in Indonesian. In 2003, cigarette advertising and promotions in Indonesia was valued at $250 million. [3] In addition to television and outdoor advertisements, sporting events sponsored by cigarette brands or companies also occur. [4]
A hard pack is the usual style of paperboard packaging for store bought cigarettes, which consists of a relatively stable box. The flip-top hard pack cigarette case was introduced in 1955 by Philip Morris.