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The range is inspired from the latest fashion trends across the world, the collection features exclusive limited-edition apparels. The collection targets preferences of elite and affluent customers in India. [37] Denim: A mid-premium and premium, exclusive range for denim apparel offers Denim Trousers (Jeans) and Shirts. Alpha: The range for women.
Lifestyle is a fashion retail store chain owned by Dubai-based conglomerate Landmark Group. [2] Lifestyle's inventory consists of Indian and western apparels, footwear, handbags, beauty products, and fashion accessories for men, women, and children.
Splash is an Indian retail company based in Dubai and founded in Sharjah, It is part of the Landmark Group. [citation needed] Founded in 1993 as a single-brand store in Sharjah, in the United Arab Emirates, Splash has grown to over 150 stores and 50 brand stores across 14 countries in India, the Middle East, Pakistan, Tanzania and Libya. [1]
In 2011, Myntra began selling fashion and lifestyle products and moved away from personalisation. By 2012, Myntra offered products from 350 Indian and International brands. The website launched the brands Fastrack Watches and Being Human. [12] In 2014, Myntra was acquired by Flipkart in a deal valued at ₹ 2,000 crore (US$230 million).
The brand is targeted at teenage and younger women. [4] MADAME is a western-wear women’s fashion brand that offers the young fashion-conscious woman. Owned by Jain Amar, the brand provides fast fashion for young women across three continents through EBOs, Store-in-Store Outlets, an official ecommerce website and other online marketplaces.
Fabindia is an Indian chain store retailing garments, home-decor, furnishings, fabrics and products handmade by craftspeople across rural India. Established in 1960 by John Bissell, an American working for the Ford Foundation, New Delhi, Fabindia started out exporting home furnishings, before stepping into domestic retail in 1976, when it opened its first retail store in Greater Kailash, New ...
Post-independence focus on revival of traditional textile and design led to the rise of "ethnic chic". The history of clothing in India dates back to ancient times, yet fashion is a new industry, as it was the traditional Indian clothing with regional variations, be it the sari, ghagra choli or dhoti, that remained popular until the early decades of post-independence India. [1]
Women started wearing more comfortable clothing and exposure to international fashion led to a fusion of western and Indian styles of clothing. [ 69 ] [ 70 ] While women have the choice to wear either Western or traditional dress to work, [ 71 ] most Indian multinational companies insist that male employees wear Western dress.