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In 2015 and 2016, Shea Moisture was voted Overall Favorite Brand in Naturally Curly's annual Best of the Best survey. [9]For the company's national and international experience in sustainable development, and eco-friendly products, the Environment Possibility Award conferred the "Award of Earth Defender" to Shea Moisture in 2020.
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Shea Yeleen is a social enterprise that includes a 501(c)(3) nonprofit and a commercial entity that sells "high-quality, unrefined shea butter products." The mission of the organization is "to promote sustainable economic development in rural sub-Saharan Africa, empower and train women-owned shea butter cooperatives, and educate consumers in the U.S. about natural beauty care products and fair ...
Ugandan shea butter has consistently high oleic acid content, and is liquid at warm ambient temperatures. It fractionizes into liquid and solid phases, and is the source of liquid shea oil. The fatty acid proportion of West African shea butter is much more variable than Ugandan shea butter, with an oleic content of 37 to 55%.
An example of a braid-out tutorial on natural hair. Over the years, natural hair styles and trends have varied from media influences and political climates. [27] The care and styling of natural Black hair has become an enormous industry in the United States. Numerous salons and beauty supply stores cater solely to clients with natural kinky hair.
The movement's popularity has also encouraged corporations and government agencies to create policies that are inclusive of natural black hair. [59] The availability of products for natural black hair has been helped by the founding of Black-owned hair product companies such as Ruka Hair in the UK, founded by Tendai Moyo. [67]
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Other reasons people loc their hair are for fashion and to maintain the health of natural hair, also called kinky hair. [109] In the 1960s and 1970s in the United States, the Black Power movement, Black is Beautiful movement, and the natural hair movement inspired many Black Americans to wear their hair natural in afros, braids, and locked ...
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