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  2. Net promoter score - Wikipedia

    en.wikipedia.org/wiki/Net_promoter_score

    Net promoter score (NPS) is a market research metric that is based on a single survey question asking respondents to rate the likelihood that they would recommend a company, product, or a service to a friend or colleague. [1]

  3. NP Digital Wins Performance Marketing Global Agency of the ...

    lite.aol.com/tech/story/0022/20240627/9170259.htm

    NP Digital also won the PMW Performance Marketing Agency of the Year award in 2023. ### About NP Digital: NP Digital is a global digital marketing agency focused on enterprise and mid-market challenger brands. Underpinned by its proprietary technology division and platform Ubersuggest, NP Digital is regarded as one of the fastest-growing, award ...

  4. Marketing research - Wikipedia

    en.wikipedia.org/wiki/Marketing_research

    Marketing research is the systematic gathering, recording, and analysis of qualitative and quantitative data about issues relating to marketing products and services. The goal is to identify and assess how changing elements of the marketing mix impacts customer behavior.

  5. NP - Wikipedia

    en.wikipedia.org/wiki/NP

    NP (complexity), Nondeterministic Polynomial, a computational complexity class NP-complete, a class of decision problems; NP-hard, a class of problems in computational complexity; Co-NP, a complexity class; Numpy a Python mathematical library; Named Pipe a method for Inter-Process Communications (IPC)

  6. Marketing management - Wikipedia

    en.wikipedia.org/wiki/Marketing_management

    More broadly, marketing managers work to design and improve the effectiveness of core marketing processes, such as new product development, brand management, marketing communications, and pricing. Marketers may employ the tools of business process re-engineering to ensure these processes are properly designed, and use a variety of process ...

  7. eCRM - Wikipedia

    en.wikipedia.org/wiki/ECRM

    The eCRM or electronic customer relationship management encompasses all standard CRM functions with the use of the net environment i.e., intranet, extranet and internet. Electronic CRM concerns all forms of managing relationships with customers through the use of information technology ( IT ).

  8. Brand management - Wikipedia

    en.wikipedia.org/wiki/Brand_management

    In marketing, brand management is the control of how a brand is perceived in the market. Tangible elements of brand management include the look, price, and packaging of the product itself; intangible elements are the experiences that the target markets share with the brand, and the relationships they have with it.

  9. Product management - Wikipedia

    en.wikipedia.org/wiki/Product_management

    Product management is the business process of planning, developing, launching, and managing a product or service. It includes the entire lifecycle of a product, from ideation to development to go to market .