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A trade secret is a form of intellectual property (IP) comprising confidential information that is not generally known or readily ascertainable, derives economic value from its secrecy, and is protected by reasonable efforts to maintain its confidentiality.
Brand protection is the process and set of actions that a right holder undertakes to prevent third parties from using its intellectual property without permission, as this may cause loss of revenue and, usually more importantly, destroys brand equity, reputation and trust.
Since the release of the Nintendo Entertainment System in 1985, the company has generally been proactive to assure its intellectual property in both hardware and software is legally protected. Nintendo's protection of its properties began as early as the arcade release of Donkey Kong which was widely cloned on other platforms, a practice common ...
The WIPO Intellectual Property Handbook gives two reasons for intellectual property laws: "One is to give statutory expression to the moral and economic rights of creators in their creations and the rights of the public in access to those creations. The second is to promote, as a deliberate act of Government policy, creativity and the ...
First, patents and industrial designs have a strong presence in the consumer electronics industry. As evidenced by the steady stream of novel high-tech offerings and the rate at which the latest gadgets become ‘‘obsolete,’’ companies in the electrical industry invest millions in research and development to meet the immense demand for new, useful technologies, and to help bring to ...
Trademark law protects a company's goodwill, and helps consumers easily identify the source of the things they purchase. In principle, trademark law, by preventing others from copying a source-identifying mark, reduces the customer's costs of shopping and making purchasing decisions, for it quickly and easily assures a potential customer that this
An intellectual property policy (IP policy) comprises the policies and procedures set up by a company, a state, or an institution that relate to creating, using or disseminating its intellectual property. The purpose of the intellectual property policy is to foster the creation and dissemination of knowledge and to provide certainty in ...
A new exemption was made for sound recordings allowed after security flaws were found in a copy protection system on some Sony CDs; this was not renewed in 2010. A new exemption was implemented covering the audiovisual works included in the educational library of a college or university's film or media studies department; this was not renewed ...
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