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Huntington argues that it is during the 1960s that American identity begins to erode. This was the result of several factors: The beginning of economic globalization and the rise of global subnational identities; The easing of the Cold War and its end in 1989 reduced the importance of national identity
A visible aspect of the cultural globalization is the diffusion of certain cuisines such as American fast food chains. The two most successful global food and beverage outlets, McDonald's and Starbucks , are American companies often cited as examples of globalization, with over 36,000 [ 5 ] and 24,000 locations operating worldwide respectively ...
Jihad vs. McWorld: How Globalism and Tribalism Are Reshaping the World is a 1995 book by American political scientist Benjamin Barber, in which he puts forth a theory that describes the struggle between "McWorld" (globalization and the corporate control of the political process) and "Jihad" (Arabic term for "struggle", here modified to mean tradition and traditional values, in the form of ...
Globalization is the process of increasing interdependence and integration among the economies, markets, societies, and cultures of different countries worldwide. This is made possible by the reduction of barriers to international trade, the liberalization of capital movements, the development of transportation, and the advancement of information and communication technologies. [1]
The concept was originally coined by Austrian philosopher Hans Köchler in an essay on cultural identity (1972). [38] In a letter to UNESCO, Köchler had earlier proposed that the cultural organization of the United Nations should take up the issue of a "dialogue between different civilizations" (dialogue entre les différentes civilisations). [39]
Globalization promotes common values and experiences and encourages identification with the global community. [48] People may adapt cosmopolitanism and view themselves as global beings, or world citizens. [49] This trend may threaten national identity because globalization undermines the importance of being a citizen of a particular country. [50]
Globalization and the introduction of the Western culture in different countries have shown to produce bicultural identities, identity confusion, and self-selected cultures. [ 34 ] Bicultural identity is defined as one adapting to the global culture while simultaneously being familiar with local traditions.
Nationalism: Dávila focuses on this subject in Sponsored Identities: Cultural Politics in Puerto Rico. She highlights the importance of understanding the sense of cultural nationalism that exists between Puerto Ricans and the United States. The subject of how nationalism has become a political construct is analyzed in various different forms.