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Huntington argues that it is during the 1960s that American identity begins to erode. This was the result of several factors: The beginning of economic globalization and the rise of global subnational identities; The easing of the Cold War and its end in 1989 reduced the importance of national identity
A visible aspect of the cultural globalization is the diffusion of certain cuisines such as American fast food chains. The two most successful global food and beverage outlets, McDonald's and Starbucks , are American companies often cited as examples of globalization, with over 36,000 [ 5 ] and 24,000 locations operating worldwide respectively ...
Globalization is the process of increasing interdependence and integration among the economies, markets, societies, and cultures of different countries worldwide. This is made possible by the reduction of barriers to international trade, the liberalization of capital movements, the development of transportation, and the advancement of information and communication technologies. [1]
Global cultural flow involves the flow of people, artifacts, and ideas across national boundaries as result of globalization. [1] [2]: 296 Global cultural flows can be observed in five interdependent 'Landscapes', or dimensions, that distinguish the fundamental disjunctures between economy, culture, and politics in the global cultural economy.
Globalization promotes common values and experiences and encourages identification with the global community. [48] People may adapt cosmopolitanism and view themselves as global beings, or world citizens. [49] This trend may threaten national identity because globalization undermines the importance of being a citizen of a particular country. [50]
The renewed academic interest in regionalism, the emergence of new regional formations and international trade agreements like the North American Free Trade Agreement (NAFTA), and the development of a European Single Market demonstrate the upgraded importance of a region-by-region basis political cooperation and economic competitiveness. [12]
The concept was originally coined by Austrian philosopher Hans Köchler in an essay on cultural identity (1972). [38] In a letter to UNESCO, Köchler had earlier proposed that the cultural organization of the United Nations should take up the issue of a "dialogue between different civilizations" (dialogue entre les différentes civilisations). [39]
Individuals, groups, institutions and states interact with each other in a new global space where cultural and political characteristic of national societies are combined with emerging multilevel and multinational activities. Transnationalism is a part of the process of capitalist globalization.